Documentation

The latest features and changes, month by month

• September 2026: Google Business Profile, brand monitoring and sector demandBusiness listing, press and web monitoring, proof of brand identity, 32 country markets and a comparison against your market

Create a project, connect your data sources, launch your first scan

• Create your first projectAdd a website to track in 2 minutes
• Connect Google Search Console and Analytics 4Single OAuth authorization for both Google services
• Connect Bing Webmaster ToolsEncrypted API key (no OAuth for Bing)
• Configure keywords, prompts and competitorsThe three pillars of effective GEO tracking
• Launch your first scanThe scan is the operation that brings up all data
• Share a Project and Manage RolesCollaborate: owner, editor or viewer
• Team: invite users and set what they can doThe page that manages everyone at once — roles, projects, features
• Project MarketThe one setting that decides almost all of your data
• Connect Your API Keys (BYOK plans)Where to get each key and how to plug it in, step by step
• History and comparisons: how it worksWhy your comparisons get richer over time

Dashboard, global GEO score, key performance indicators

• The dashboardYour daily entry point: GEO Score, KPIs, latest scan
• Understanding the GEO ScoreThe synthetic metric that summarizes your AI visibility
• Impact proofWhat each action actually changed, measured over equal windows
• Recommendations: the project's action planWhat to do next, ranked by priority — and a record of what got done

Mentions, AI responses, citations, engine scores, sentiment, share of voice

• AI Citations — Google AI Overview, ChatGPT, PerplexityWho gets cited on your keywords, and from which sources
• AI MentionsWho is mentioned, by whom and in what context
• Complete AI responsesRead word-for-word what each AI answered
• Score per AI engineCompared performance ChatGPT / Perplexity / Gemini / Claude / Google AIO
• Share of Voice (SOV)Your share of AI mentions with clickable details
• Sentiment analysisMention tonality: positive, neutral or negative
• Sources and URL citationsURLs that AIs use as reference sources
• Analysis of URLs cited by AIsDetail of external pages mentioned in responses
• Source Authority MapperThe sources AI engines lean on — and the ones worth targeting
• Response historyAI response evolution over time on your prompts
• Prompt-Page MapperFor each tracked prompt, which page should be capturing it
• AI recommendation rankWhere you land in the answer, engine by engine, and who gets there first
• How AI engines perceive your brandThe words the engines use to describe you
• Reddit PresenceThe #1 source cited by ChatGPT and Perplexity
• Entity & BrandDoes your brand exist as an entity in the eyes of AI?
• Brand MonitoringKnow what is being said about your client before they tell you
• Telling the Brand Apart From Its NamesakesA name proves nothing: the identity anchor does the sorting
• Press CoverageWho covers your client, in which outlets, and what it is worth to AI engines
• Web MentionsWho cites you on the web — and which of those sites the models already read
• YouTube visibilityWho owns YouTube on your keywords — and whether it is you
• External Presence HistoryWhat your sources were saying about you three months ago
• AI response accuracyIs what AIs say about your brand factually true?
• Social buzz — Hacker News and BlueskyYour mentions on two public communities that AIs read
• Sector benchmark — what normal looks like in your sectorYour sector's demand as measured by Google, and the sources AIs cite in it

Google Search Console, Analytics 4, Bing Webmaster, rank tracking

• Google Search Console — enriched viewClicks, impressions, positions, opportunities and GEO crossover
• Rank trackingAutomated Google and Bing rank tracker on your keywords
• Google Analytics 4Organic sessions, conversions, top-performing landing pages
• Traffic analyticsAggregated organic traffic + channels view
• Bing Webmaster — detailed viewBing search data and Copilot analysis
• AI analysis of the periodOn every statistics page, Claude reads the period's figures shown by the page and suggests actions
• Your Clicks vs AI OverviewsDefend the traffic threatened by Google's AI answers
• Listing & naming — audit and name an appScore a listing on both stores, measure the gap against competitors, pick a title that holds up
• ASO keywords — research and analysisReal App Store queries, the combiner and the listing analyzer
• App explorer — analyze competitorsAnalyze any app on the stores, even ones you don't manage
• App Stores — complete ASO trackingRankings, listing, reviews and metadata of your app on the App Store and Google Play
• Search Console's Generative AI reportYour impressions in AI Overviews and AI Mode — why import them, and how

Crossing both worlds: quadrants, priorities, actions

• SEO × GEO MatrixPivotSEO's core: crossing Google performance and AI visibility

Keyword Magic, semantic clusters, gap analysis, cannibalization

• Keyword MagicMassive keyword exploration from a root term
• Keyword overviewEverything known about a single term: volume, difficulty, intent, SERP
• Semantic clustersAutomatic topic grouping with intent detection
• SERP clusteringGroup keywords by actual Google top 10 overlap
• AI search volumeHow often your keywords are asked to AI engines
• Competitor gap analysisKeywords your competitors rank on but not you
• Keyword cannibalizationMultiple pages competing on the same term
• Search intent analysisAutomatically classify intent behind each keyword
• SERP analysisBreakdown of Google results for a keyword

Page audit, SEO audit, Core Web Vitals, AI citability score

• Page audit — GEO scoreURL analysis on 15+ AI citability criteria
• Classic SEO auditTraditional technical and on-page checklist
• Core Web VitalsGoogle PageSpeed performance with AI recommendations
• AI citability scoreProbability your content is cited by conversational AIs
• AI Snippet Preview: capture the real AI answerA dated screenshot of what Perplexity, Google and Gemini actually say
• GEO Content Auditor and weighted 5-axis scoreAudit a page's AI citability with the 5-axis breakdown
• SEO drift (baseline and regressions)A “Git for SEO”: detect what a deployment broke
• SXO analysis (Search Experience Optimization)Why a well-optimized page doesn't rank: the format mismatch
• Site crawlStructural analysis of all your pages at once
• AI Crawler AccessThe technical prerequisite of GEO: can AI engines read your site?
• IndexNow — Bing indexing within secondsNotify Bing (and therefore Copilot) as soon as a page is published or updated

Meta tags, Schema.org, semantic analysis, AI generation, prompt optimizer

• Meta GeneratorAutomatic generation of optimized titles and meta descriptions
• Schema CheckerSchema.org JSON-LD validation and generation
• Placing a schema on the site (WordPress)PivotSEO writes the JSON-LD into the page, then checks that it is really there
• Content analysisReadability, keyword density, structure
• GEO Content — complete article generationAI writing optimized for citability
• Landing pagesTracking and optimization of landing pages
• Prompt OptimizerTest different AI prompt formulations
• Position heatmapGeographic visualization of Google positions
• The Content Workshop: SEO Template, Brief, EvaluatorFrame, plan and score your content — bilingual and exportable
• Content QueueYour pipeline: from detected opportunity to written content
• Publish an article as a WordPress draftFrom the article generated in a brief to a WordPress draft in one click

Automatic discovery, benchmarks, project comparison

• Automatic competitor discoveryFind who your real AI competitors are
• Competitive benchmarkCompare your GEO score with direct competitors
• Project comparisonSide-by-side view of two of your projects (useful for agencies)
• Domain overviewMacro view of a domain (yours or a competitor's)
• Link profile: authority, trend and competitive gapWhat the backlink profile gained, what it lost, and what is missing next to the competitors

Google Business Profile, directories, local pages, heatmap, customer reviews

• Google Business Profile (official API)Listing performance, period comparison, AI analyses, PDF export
• Searches that surfaced your listingWhat people type when your listing shows up: brand, competitors, services, cities
• Local directories (citations)NAP consistency across directories
• Local pagesAudit of your city/neighborhood/region pages
• Local heatmapInteractive map of your positions by geolocation
• Local competitorsWho competes with you geographically
• Google reviews: AI analysis, priority queue and repliesUnderstand, prioritize and reply to your reviews straight from PivotSEO

Scenario simulator, time trends, chronology

• GEO Simulator« What if... » scenarios to project optimization impact
• TrendsTime evolution of your main KPIs
• Event timelineCorrelate your actions with KPI evolution

Automatic PDF reports, email alerts, scan scheduler

• Automatic reportsPeriodic PDF reports sent by email
• Weekly email digestA Monday email that sums up the week, project by project
• Email alertsNotifications in case of important event
• Scan schedulerAutomate scan frequency
• Custom Reports: Sections, Templates and DesignThe client deliverable: 26 sections, AI commentary, white-label, PDF
• White-label: put reports under your own brandLogo, name, colour and footer of the client deliverable

Pricing tiers, quotas, consumption, Stripe invoices

• Pricing plansStarter, Pro, Enterprise — what to choose
• Quotas and consumption trackingVisualize your usage in real time
• BYOK Plans: Your Own API KeysUnlimited scans with your DataForSEO and AI credits
• Project API costsWhat this project consumed, day by day and API by API

Common questions, frequent errors, step-by-step diagnostics

• My scan returns no AI dataComplete checklist to identify the cause
• GSC not connected or no data returnedComplete step-by-step diagnostic
• Chrome « Dangerous site » warning during OAuthSafe Browsing flags PivotSEO: what to do
• I reached my project or scan quotaOptions to unblock situation
• Session expired or frequent disconnectionWhy and how to stabilize
• AI data that seems inconsistent or falseThe five most common causes
• The Google listing shows nothing, or incomplete dataPermission, Google publishing delays, missing reviews
• How to get supportAvailable channels by plan