External Presence History

What it is for

• Watching press coverage collapse after a campaign ends, and dating it precisely.
• Noticing that a Wikipedia article has disappeared or lost its substance.
• Spotting that a domain has stopped citing your client — usually the sign of a page reworked or deleted on their side.
• Showing the client the effect of months of PR work, with numbers to back it.

Where to find it

The History tab, placed last in External presence. You get one card per source: press, entity, Wikipedia, web mentions, Reddit, YouTube and social buzz.

Reading the curves

• Each card shows a trend curve and the period covered by the available readings.
• A date picker reopens any past reading exactly as it was computed that day — not recomputed today with today's settings.
• Always compare like with like: one Sunday reading against another Sunday reading.

The history goes back further than the tab

These readings were already archived at every Sunday scan, for months. What was missing was a way to read them, not the data itself: from the moment you open the tab, the project's whole accumulated history is there.

The rule about gaps

A gap in a curve stays a gap. « Not measured that day » and « zero that day » do not mean the same thing, and PivotSEO never fills one with the other. A missing week means the scan did not run, or the source did not answer.