PivotSEOOur story
The pivot between SEO and AI visibility
PivotSEO helps small businesses, consultants and agencies find out whether ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews talk about them — then act on it, without technical complexity and without ever making up data.
Our mission
Give every business a clear reading of its visibility in AI search engines, cross-referenced with its traditional SEO. No jargon, no fuzzy estimates — a score, action quadrants and concrete fixes.
Real data, never invented
Search Console, Google Analytics 4, Bing Webmaster and field Core Web Vitals are plugged in directly. When a data point isn't available, the interface says so instead of guessing.
Privacy by design
Google and Bing connections are read-only and revocable at any time. Every project is isolated and protected by access rules at the database level. No advertising cookies.
From diagnosis to action
PivotSEO doesn't just measure: SEO+GEO briefs, article generation, one-click WordPress publishing, schema injection and IndexNow pings — taking action is built in.
Our values
Simplicity
A project takes two minutes to set up. The first scan tells you who gets cited on your keywords: you or your competitors.
Privacy
Read-only access, encrypted API keys, isolated projects. Your data stays yours.
Accuracy
What AI engines say about your brand is fact-checked claim by claim. Errors are flagged and fixes suggested.
Local support
Team based in Quebec, fully bilingual FR/EN interface and documentation, help center built into every page.
Technical stack
PivotSEO is built on proven, open technologies. The dashboard is a Next.js application written in TypeScript and hosted on Vercel. The analysis engine is a Python API (FastAPI) hosted on Railway. Authentication and the database rely on Supabase (PostgreSQL), with row-level security (RLS) rules on every table.
AI visibility data comes from weekly scans of the five engines, enriched by DataForSEO for SERPs, volumes and web mentions. Official Google Search Console, GA4, Bing Webmaster Tools and CrUX integrations bring in traffic and field performance data. An MCP server also lets your AI assistants query your projects.
Security and data protection
Your data and your clients' data serve one purpose only: your dashboard.
Read-only access
Google and Bing connections use read-only permissions, with your explicit consent, revocable at any time.
Encryption
All traffic goes over HTTPS. The API keys you plug in are stored encrypted and never displayed in clear text.
Project isolation
Every project is isolated by database-level rules: only its owner and invited collaborators can access it.
Team roles
Owner, editor or viewer: every collaborator gets exactly the level of access they need.
No ad tracking
Only essential cookies (session, language, current project). No advertising or third-party tracking cookies.
Limited subprocessors
Vercel, Railway and Supabase process data solely to run the service. No resale, no advertising use.
The human behind the project
Who is behind PivotSEO?
PivotSEO is a project of Tangram HQ Studio, Benoit Descary's studio. After years of helping businesses with search and blogging about digital, one thing became obvious: AI search engines are changing the game, and nobody was offering small businesses a simple tool to know whether they get recommended there.
“The whole platform — the bilingual dashboard, the analysis API, the Google and Bing integrations, the briefs and publishing — was built with Claude Code, Anthropic's development assistant, under my direction. Every feature is the result of a collaboration between my product vision and the ability of artificial intelligence to turn my ideas into an application.”
PivotSEO is aimed first at French-speaking small businesses, consultants and agencies in Quebec, Canada and France — with a complete English interface. The goal: make AI visibility measurable and actionable for businesses that have neither a technical department nor an enterprise budget.
Ready to find out whether AI talks about you?
Create your project for free. The first scan tells you who gets cited on your keywords, no credit card required.