Press Coverage

Who covers your client, in which outlets, and what it is worth to AI engines

What the page shows

The Press page gathers the articles citing your client: clickable headline, outlet, date and snippet, grouped by source type. A framing line at the top recalls what basis the search was run on — project market, watch expressions, tracked keywords.

Where the data comes from

Articles come from Google News, all editions: the edition queried follows the project market. A project set to France will not bring you Quebec press, and vice versa — that is the first thing to check when results look like they come from the wrong country.

A stored result, never re-run when the page opens

Opening the Press tab runs no search: the page shows the last stored result, with its date, whatever its age.
The result is collected again at the Sunday scan, from free sources, or when you click Refresh.
A project never searched shows « never searched » and a button to run the first search.

How sources are classified

News outlets: dailies, wire services, radio and television.
Magazines and journals: trade press and consumer magazines.
Blogs: personal or corporate publications.
Institutional: governments, professional bodies, universities, associations.
Other publications: anything that does not fit the four above.
The classification works in every writing system: a German, Japanese, Arabic or Brazilian title is recognized as a news outlet just like a Quebec daily.

Crossing with your tracked keywords

On top of the watch expressions, the search fires three queries crossing the brand with the project's SEO keywords.
The reason is simple: Google News ranks on the headline, and plenty of articles only name the brand mid-text. Those queries are what surface them.
The project's competitors count just as much: an article citing your client next to a competing gallery is talking about the right market.
Every article states the setting that got it kept — identity anchor, tracked keyword, competitor, city.

The « to verify » results

When the name appears without an identity anchor to confirm it, the article moves to « to verify »: it is shown separately behind a toggle and counts towards no total. The Flag button lets you permanently drop the single page or the whole domain.

Tip :On a brand with a common name, read Telling the Brand Apart From Its Namesakes before reading anything into the numbers.

Why press coverage matters for AI visibility

Models describe a company from independent editorial sources, and that is also what Wikipedia requires before accepting an article. A piece in a news outlet is therefore worth far more than a publication you control: it feeds both the strength of your entity and the sources AI engines cite.