Brand Monitoring

Know what is being said about your client before they tell you

What the watch covers

The Watch tab opens External presence. You register the expressions to monitor, up to 25 per project, and PivotSEO brings back everything that cites them: press articles, posts and public discussions. Where the other pages measure visibility, this one listens — which makes it the natural starting point for the whole section.

Choosing an expression

The full legal name, as it appears in press releases and business registries.
Product and range names, when they are distinctive enough.
Executives and spokespeople: they are who the press quotes, often without naming the company.
Running campaigns: a tagline, an event name, a launch hashtag.
Avoid the short, common word on its own: « Orange » or « Olivi » will mostly bring noise. Use the long form instead.

Watching versus identity: two different checkboxes

A watch expression tells PivotSEO *what to look for*. Also ticking « definitely refers to my client » turns it into an identity anchor: it then serves as proof, across all of External presence, that a piece of content really is about your client. An anchor has to be unambiguous — full legal name, registered trademark, an executive's name. A campaign word, on the other hand, is worth watching without being an anchor.

Tip :On a common name, read Telling the Brand Apart From Its Namesakes before doing anything else.

Sources covered and what they cost

Press (Google News): free.
Hacker News and Bluesky: free.
Web and Reddit, through Google search: billed, hence the Include web and Reddit checkbox, unticked by default.
Collection happens automatically during the Sunday scan, and on demand with the Collect now button — handy the day before a client meeting.

What is not covered

Instagram, Facebook, X and TikTok are not monitored. Their public search is either closed or resold for several hundred dollars a month. Better to say so plainly than to let anyone believe the watch is complete: for those platforms, stay with the brand's own native tools.

Reading, filtering, exporting

Every hit you have not opened yet carries a New badge, and the badge is per person: when two agencies work on the same project, the one reading its hits does not clear the other's badge.
Every watched expression doubles as a filter: one click shows only its hits, several filters stack, each one shows its result count, and « Show all » takes you back.
The PDF button prints or saves the list exactly as displayed, filters included, with a header recalling the project, the date, the source and the expressions kept — the document goes straight into a client report.