Local competitors

Detection of competitors appearing in same local SERPs as you on your keywords. Differs from general competitor discovery as it takes geolocation into account. A strong general SEO competitor may not be your local competitor if you're not in same city.

Only businesses in your category

• The main category decides: a nearby business is kept only if its main Google category is the same as your listing's. A secondary category isn't enough: for a rug store, furniture and decor chains that also sell rugs are not counted.
• Excluded businesses stay visible: they are listed separately, under « excluded », in a collapsed list. You can open it to check the sorting.
• Cleaning or repair services tied to your product are excluded the same way.
• The rule also applies to period comparisons: both dates are compared on the same basis.

Local market: your declared competitors

• The Local market section shows the competitors you declared in the project's Settings. Each one carries a « declared competitor » badge.
• They are not filtered by Google category: you chose them. Category sorting only applies to nearby businesses.
• Your business's rating and number of reviews are read on your current Google listing, as in the Reviews tab, with the reading date.
• Each declared competitor's website is the one entered in Settings; failing that, PivotSEO recognises it when it can (« recognized domain » badge), for instance among domains already collected. Its collected positions then show. If no website is found, the page invites you: « Add this competitor's website in Settings ».

Local searches and local pack

• Positions show again: a reading error deprived the page of all your tracked positions. Fixed; only each keyword's latest reading is used.
• Local searches that lead to your listing: the Google searches that displayed your business listing, taken from your Google Business Profile, with the month concerned.
• Google local pack on your tracked keywords: for each keyword, the businesses in the local pack and your rank. Your rank appears after the next SERP analysis refresh.
• None of this triggers a paid call when the page opens: it comes from what is already stored, and a Refresh button runs a new collection when you decide.