The Content Workshop: SEO Template, Brief, Evaluator

Frame, plan and score your content — bilingual and exportable

Three tools, one page, one flow

The « Content briefs » page brings together three complementary tabs: ⚡ SEO Template (framing in ~20s, no AI), Full Briefs (Claude-generated editorial plan) and ✓ Evaluate a text (score written content). Natural flow: template → brief → writing → evaluation → publish.

⚡ SEO Template

Up to 10 keywords analysed in one go (the first one is the primary keyword).
Google top 10 per keyword, recommended length (median of the real top 10), target readability, semantic words with suggested frequency, PAA questions.
How competitors use your keywords: real occurrence counts + excerpts from their pages.
Choice of target country (the SERP analysed) and language. .doc and PDF export.

Full Briefs

H2/H3 outline, title ideas, GEO FAQ, tone recommendations — generated by Claude from real data.
Target length featured (based on the top 10) and keywords to include (searched variants + terms used by ≥50% of competitors).
FR/EN language and target country set in the form. .md, .doc and PDF exports.
A recommended publication date when the sector has a season (see below).

The "publish before" date

When the project's sector has a marked season, the brief carries a deadline: publish before this date so the page is indexed ahead of the demand peak. The peak comes from Google Trends, across the whole category — not from a keyword someone had to guess. Six weeks of lead time are set aside for indexing and for the answer engines to pick the page up.

No season, no date. A sector whose curve is flat gets none: inventing a deadline would create urgency for a peak that does not exist. That silence is deliberate, not an oversight.
An amber "too late" banner means the deadline has passed. The instruction then flips: the brief asks for content that lasts, with no wording that would date it ("this year", "this spring").
The Google category observed is always shown beneath the date, along with the sector and market. If it doesn't match the client's business, ignore the deadline.
It is a projection, not a forecast: the peak is carried forward from the last twelve months, assuming the season repeats. True for roofing or taxes, false for a sector driven by the news cycle.
The date follows into the Markdown export handed to the writer, and the generated article takes it into account.

✓ Evaluate a text

Paste your draft, pick the reference brief: global score /100 + 4 categories (SEO, Readability, Structure, GEO readiness).
'Where to start' plan: the highest-return fixes, each with its estimated point gain.
Recommended keywords: green = used, orange = to add (click to copy).
Every ✗ is clickable → 'how to fix' with a ready-to-paste example. Score delta between two evaluations.
Criteria adapt to the language ('À retenir' ↔ 'Key takeaways'). .doc and PDF exports.