Google Analytics 4
Organic sessions, conversions, top-performing landing pages
Open the page in the appOrganic focus
GA4 data in PivotSEO is filtered exclusively on organic traffic (session_default_channel_grouping = « Organic Search »). You see only what comes from SEO, without pollution from direct, paid or social.
What you see
- Organic sessions globally and per page
- Conversions attributed to each landing page
- Conversion rate per page (conversions / sessions)
- Top performing pages by volume and conversion
- Time trends over 90 days
- Channels: their names are shown in the interface language.
- Immediate display: the page shows the previous reading at once, with its date, then refreshes it in the background. It doesn't slow down the rest of the application.
- AI analysis tab: next to the Data tab, Claude reads the period's sessions, engagement, conversions and pages, then suggests actions. See the article AI analysis of the period.
Warning :GA4 doesn't provide keywords: Google removed this information from APIs years ago for privacy reasons. To get traffic-generating keywords, use GSC (PivotSEO's GSC page).
Tip :Cross use case: identify pages with high organic traffic but low conversion → ideal candidates for UX or copywriting optimization. Conversely, pages with high conversion rate but low traffic → ideal candidates for SEO reinforcement to amplify volume.