Project Market

Where to set it

Settings → Project market. Pick the country among 32, spread over four continents and grouped by region. The choice is made project by project: a Montreal client and a Paris client live side by side in the same account, each with its own market.

What this setting decides

• Google rankings: which market your keywords are measured in.
• Search volumes, and the fine-grained location behind them.
• Domain analysis: the country the domain is evaluated on.
• The press edition queried in Google News.
• The directories suggested in local SEO.
• In other words: almost everything PivotSEO brings in from outside goes through this setting.

Market language and interface language

Picking a country automatically suggests its dominant language, which you remain free to change — a Belgian project can be tracked in French or in Dutch. That language is the one used for the project's analyses and deliverables. It is independent of your interface language: you can work in French on a project whose analyses come out in English.

The classic symptom of a wrong setting

• Empty rankings while the site is visibly doing well.
• A flat history, with no usable readings.
• Press from another country, or no coverage at all on a brand that is clearly being written about.
• The same site can have two keywords in one market and a hundred and fifty in another: before suspecting a breakdown, check the country.