SXO analysis (Search Experience Optimization)
Why a well-optimized page doesn't rank: the format mismatch
Open the page in the appThe principle: reading the SERP backwards
A page can have a 95/100 on-page SEO score and never reach the top 10, because its format does not match what Google rewards for that query. The SXO analysis reads the results page “backwards”: instead of auditing your page in isolation, it observes what Google actually ranks and infers the experience searchers expect.
The 8 page types
Each top 10 result — and your target page — is classified into one of 8 formats: landing page (value proposition + CTA), blog post (author, date, long-form content), product page (price, buy button), hybrid (educational content + conversion, typical of SaaS), service page (process, case studies), comparison page (tables, “X vs Y”, “best N”), local page (address, map, phone) and interactive tool (calculator, generator). SERP results are classified via heuristics (URL, title, snippet, domain); your target page is actually fetched and deeply analyzed.
Consensus and mismatch severity
- Strong consensus (> 60% of the top 10 of the same type): Google has a clear preference. If your page is a different type, the mismatch is penalizing — up to critical (e.g. your blog post against a top 10 of product pages: the intent is transactional, an article will never convert that ranking).
- Mixed consensus (40-60%): two formats coexist; alignment matters but leaves latitude.
- Fragmented SERP (< 40%): no dominant format — an opportunity to stand out with a superior format (tool, enriched comparison, guide + FAQ).
The SXO Gap Score /100
Seven dimensions scored separately: page type (15 pts — alignment with the consensus), depth (15 — words, H2 sections, lists), UX signals (15 — CTAs, structure, contact means), Schema (15 — presence and match with the type the SERP expects), media (15 — images, video, tables), authority (15 — byline, external sources, Organization schema) and freshness (10 — detectable and recent date). This score is deliberately distinct from the on-page SEO score: it measures fit with the expected experience, not technical optimization.